• Tiffany Black

Niche audiences are kinda our thing




Spotify smooth jazz listeners. Charli D’Amelio fans, Vegans based in Canada, Ontario. We can help you find out just about anything, from just about, anybody. That’s the beauty of recruiting responses via social ads. We can hyper target audiences based on pages they follow, their interests, age group, whatever you want hun. The limits only extend as far as your imagination (and what is social ad definable of course).


ThisThat’s surveys access niche young audiences, effortlessly. Most market research companies *cough * Nielsen * cough * use panels to find and survey an audience. Often, they struggle to recruit young people to participate and when they do, most respondents are motivated by monetary gain, which truth be told, interferes with the data in a big way. When was the last time you did a really good job of something, when you were rushing to finish it, just so you could earn a prize at the end? The level to which you can carve out niche groups via panels, is also pretty limiting.


We can help you re-define your target market and tailor your messaging to better attract and engage your audience, pre, mid or post campaign.

ThisThat’s social-led sampling offers the winning approach to understanding “hard to reach niche audiences” and capturing authentic opinions. ThisThat surveys are embedded in social media ads and influencer swipe ups; no download or sign up is required. As a social led platform, we’re capturing opinions where they’re already being shared.

How does this help my brand or influencer marketing agency?

Our ability to tap into niches allows us to drive the highest quality insights tailored for any brand or influencer marketing agency. If you’re looking to understand differing perceptions, opinions and behaviours in this ever evolving buyer behaviour landscape and identify new opportunities, then ThisThat is your one stop shop. We can help you re-define your target market and tailor your messaging to better attract and engage your audience, pre, mid or post campaign. We’re not constrained by limiting panel data points. Define personas without constraints, survey their opinions and allow that to feed into the marketing machine.


Our social ad response recruitment means you can precisely match your campaigns’ target audience with those that you survey, to help drive your decision making.

Social media campaigns need to be agile and able to respond to trends fast. If you’re looking to optimise your social media campaign? Simples. Our social ad response recruitment means you can precisely match your campaigns’ target audience with those that you survey, to help drive your decision making. Similarly recruit responses directly through your influencers with swipe ups or whitelisting to better understand, attract and engage your campaign’s audience for influencer specific campaigns.


Young audiences are too clever for any kind of BS these days, too clued up, some may say cynical but we would just argue, educated and informed. Vague, banal messaging describing the merits of your drink and jo jo juice cups or baby cacti just won’t cut the mustard anymore. You need to get to know your audiences, to know what they want and what kinds of messaging will resonate with them. Let us help you start the conversation.

9 views0 comments

Recent Posts

See All