A little bit of This
a little bit of That
Early days at ThisThat
Dom & Max - ThisThat
Why building tech takes time
Jörg Rhienboldt - APX
Where to find funding
Ivan Tan - Humant Life
How to build credibility
Mor Eini - APX
your first case study
Jörg Rhienboldt - APX
Tips for growing a team
Luke Townsin - TikTok
If you could do it again
Edward East - Billion Dollar Boy
Influencer trends 2022
Scott Guthrie - IMTB
Diversity in a hiring strategy
Stephanie Hoppe - Wearisma
What it takes to be a founder
Edward East - Billion Dollar Boy
Episode 1:
Start up Part 1
In this episode we look at the story of ThisThat, running a startup, tips from founders, and our position in the influencer marketing space. We’re joined by some amazing guests including Jörg Rheinbolt - MD at Europe’s leading accelerator APX, Luke Townsin - Head of Operations, Creator Marketing Solutions at TikTok, Stephanie Hoppe - Wearisma, Scott Guthrie - IMTB Board Member, Edward East - CEO at Billion Dollar Boy, Mor Eini - Strategic Partnerships and Growth at APX, and Ivan Tan - CEO at Humant Life.
If you’re thinking of starting your own venture, this episode will help get your idea off the ground. Join us as we share our experiences in the turbulant world of startups.
Episode 2:
Improving each campaign
In Episode 2 of A Little Bit of This, A Little Bit of That 'Improving Each Campaign', we discuss why it’s so important that brands and agencies make an effort to improve each campaign and the value of influencer marketing amidst the marketing world.
We hear from an amazing list of guest speakers: Philip Martin - CEO at Reachbird, Luke Nemorin - Commercial Director EMEA at Tagger, Scott Guthrie - Board Member at IMTB, Joe Adsett - Paid Media Director at Takumi, Danny Lowney - MD at at Sixteenth and Jim Meadows - Chief Strategy Officer at Takumi.
Are Influencers becoming more data driven?
Danny Lowney - Sixteenth
How do you identify trends at reach bird?
Philipp Martin - Reachbird
Jim meadow's Top tips for strategy
Jim Meadows - Takumi
Where does Scott Guthrie get his information?
Scott Guthrie - Influencer Marketing Lab
Is ThisThat data something that excites you?
Luke Nermorin - Tagger
How does Tagger optimise influencer selection?
Luke Nermorin - Tagger
Improving each campaign
Philipp Martin - Reachbird
Why should your team develop analytical skills?
Joe Adsett - Takumi
Episode 3:
Ways to measure impact
In this all new episode of A Little Bit Of This, A Little Bit Of That, we look at ways to measure impact. Our hosts and Co-Founders, Dom Ivison and Max Osborne are joined by some excellent guests; Luke Townsin from Tiktok, Luke Nemorin from Tagger and Jim Meadows from Takumi.
Campaign specific impact measurement
Dom & Max - ThisThat
How does takumi categorise campaigns?
Jim Meadows - Takumi
Brand lift across the funnel
Dom & Max - ThisThat
what metrics do tagger measure?
Luke Nemorin - Tagger
A look at Tagger's Performance Metrics
Luke Nemorin - Tagger
Attribution & Tracking ROI
Dom & Max - ThisThat
Metrics Takumi measure across different campaigns
Jim Meadows - Takumi
How does insight impact paid media spend?
Joe Adsett - Takumi
Does Thisthat Data get you excited?
LukeNemorin
Episode 4:
What is Brand Lift?
We're back with a brand new episode A Little Bit Of This, A Little Bit Of That Episode 4: What Is a Brand Lift? In this episode we're going to be looking at Brand Lift, ThisThat's first product and something we have spent years developing. We're joined by our wonderful hosts and Co-Founders Dominic Ivison and Max Osborne, to share with us all things Brand Lift, what it is, when to use it, how to use it, and why it's important. Let's dive in!
What is Brand Lift?
When should you use a brand lift study?
Why do we feel the need to disrupt the brand lift space?
What's wrong with claimed following?
What's wrong with simulated exposure?
Why is thisthat the right option for you?
How are we elevating the industry?
Examples of Tech on the ThisThat platform
What's in it for the influencers?
ThisThat's latest tech developments
Episode 5:
Influencer-Led Research / The New York Special
Live from New York City. ThisThat hosts and Co-Founders Dom Vision and Max Osborne, discuss one of ThisThat's most innovative products, Influencer-led research. Where they deep dive into why the ThisThat journey began, how we help brands understand how to attract and engage, and asking the right questions to the right audiences. Influencer-led research is here to give brands a chance to connect with people and we're here to help you do that!
How do brands understand audiences without ThisThat?