ThisThat is inspired by YOU!

Here’s to the ever curious, the opinionated, the tastemakers, the trailblazers, the creatives, the rebels, and the nerds. The digitally engaged of today are the trendsetters of tomorrow. Your voices shape the insights we provide brands and agencies across the world looking to better understand their audiences.

Did you know that 53.6% of the worlds population spend an average of 2½ hours a day on Social Media? That’s a lot of information constantly being shared. In this digitally driven world full of information, it’s only the most engaging content that captures your attention. Everyday we learn from you how to better tell stories. Together we fuel coversations, bring clarity to the noise and help brands make better decisions.
 

THISTHAT MAKES INSIGHT ENGAGING SO YOU CAN HAVE YOUR VOICE HEARD

We voice your opinions through insight story telling

At ThisThat we humanise data and believe that it’s essential to share opinions in an output that is compelling and rich. Say BUH BYE to dry 150 page reports. Fun is at the core of everything we do, including our reports. Not only because it makes for a more enjoyable experience, but because engaging content spreads like wildfire and engages the mind, thus inspiring action.

For insight to break through the chaos of this data rich world, you’ve got to anchor it in the human. Drawing out the Insight is only half the job, our team of in-house creatives and illustrators always manage to spin a web of engaging narrative out of the insight. #storytelling #engagingcontent #makeithuman #haveyourvoiceheard

THISTHAT MAKES INSIGHT ENGAGING SO YOU CAN HAVE YOUR VOICE HEARD

We voice your opinions through insight story telling

At ThisThat we humanise data and believe that it’s essential to share opinions in an output that is compelling and rich. Say BUH BYE to dry 150 page reports. Fun is at the core of everything we do, including our insight output. Not only because it makes for a more enjoyable experience, but because engaging content spreads like wildfire and engages the mind, thus inspiring action.

For insight to break through the chaos of this data rich world, you’ve got to anchor it in the human. Drawing out the Insight is only half the job, our team of in-house creatives and illustrators always manage to spin a web of engaging narrative out of the insight. #storytelling #engagingcontent #makeithuman #haveyourvoiceheard

CLARITY TO THE NOISE

Social ethos

For too long the Market Research industry has allowed unheard voices to fall by the wayside. ThisThat seeks to represent all groups of thought. Leaving bias and cancel culture out of the equation. We amalgamate as many ways of thinking that we can in an unbiased fashion and try our best to provide a clear overview.

Our larger studies actively illustrate different groups of thought; values, behaviours, personality, culture, sexual orientation and race. Championing unheard voices and representing divergent opinions, on both sides of the coin is at the core of ThisThat.

We are not political. Rather we gauge a sense of public perception, whether that’s on brands, events, influencers, creative content or whatever may be trending in the news that week. We’re passionate about building a platform which gives equity to different voices. We care about gathering insights which fuel healthy and effective communication.
#unheardvoices #varietyofthinking #clarity-to-the-noise #effective-communciation

RECENT WORK IN PARTNERSHIP WITH SHEERAN PERRY

International Women’s Day – the reality of being an empowered woman in 2021

For International Women’s Day we partnered with Sheeran Perry an all female influencer marketing agency to uncover hidden voices, share stories and face up to the impact the pandemic has had on young women today. We engaged 20k opinions directly through Influencers to understand how women, men, people from across a diverse range of backgrounds, cultures, sexual orientations and ethnicities perceived the realities of being an empowered woman in 2021. Many thanks to @sheeranperry, @talkbeckytalk, @r0sielewis, @charlie_craggs, @emilyfredasharp, @jasminebrownsword and @jahannahjames for engaging your communities and having their voices heard!

STUDY #1 IN PARTNERSHIP WITH SHEERAN PERRY

Who runs the world? Girls?

In this study we captured public perception on sexism, pay rises, and sexual harassment on Linkedin as well as what success means today for Women. Our Head of Marketing, Tiffany Black hosted a group discussion fuelled by the findings and asked, “Can Young Women Do Whatever the F••• they want? And if not, why not, featuring young entrepreneurs, shaping their own story in 2021.

Featuring: @r0sielewis, @emilyfredasharp, @ionakellyy, @futureastro_kaydee, @lizstonelondon, @okmentor, @melstlouis

STUDY #2 IN PARTNERSHIP WITH SHEERAN PERRY

Do Brands truly care about Women?

In our second International Women’s Day study we captured public perception on whether brands truly care about women, whether authentic social ethos is more important than empowering messaging and the importance of size inclusivity as well as diverse models to campaigns. Our partner Jo Burford (Co-Founder of Sheeran Perry), hosted a group discussion fuelled by the findings, sparking discussion on the importance of mentors, power, money, the radically evolving e-commerce landscape and featuring a host of renegades shaking things up in the world of music and activism.

Featuring: @charlie_craggs@oksillary, @serenesass and ThisThat’s Head of Marketing @tiffanyblack__

YOUR INSIGHT PARTNER

Work with us

We love being collaborative, bringing clarity to the noise, fuelling effective communication and doing good work. Let’s get to it!

Influencer

Want to learn more about your audience or fuel Insight driven conversations? Be part of our Insight Collective!

Influencer Marketing or Creative Agency

Seeking to use Insight for the perfect pitch and win new business? Let’s co-pitch!

Press

From Trade Press to journalists if you want insight on the young and unheard, let’s collaborate!

Our Inspiration Blog