Made for Gen Z
by Gen Z
Gen Z are tech savy, move fast and have high expectations within digital experiences, and want to have #fun. We started ThisThat because we too thought that surveys, well... sucked. ThisThat’s surveys are fun, fast and equipped with the functionality to empower Gen-Z.
OBTAIN BETTER DATA AND A 10X CONVERSION FROM SOCIAL AD REACH TO SURVEY COMPLETION
Why is Gamification so Important?
The industry needs a wake up call. Paying respondents and thus tapping into extrinsic motivators for their opinion fundamentally leads to poor data that's hardly worth the paper it's written on. To gain authentic and eye opening honest data that actually makes sense you must tap into intrinsic motivators i.e. give them a good time.
ThisThat respondents share honest opinions every 2 seconds because they enjoy taking part. That’s 30 opinions a minute! The sheer speed at which ThisThat questions are answered uncovers implict biases, and delivers 10x the answers. ThisThat captures authentic data and a lot of it, crucially delivering better insight.
Combine ThisThat’s fun UX with social ad embedded tech and mobile first design, et voila we have a game changing 10X conversion from social ad reach to completed response. Read more on our Social Insight page.
Extrinsic Motivation (Panels rely on this)
Behaviour is driven by external rewards such as money, fame, prizes, grades, winning, benefits and praise.
Behaviour is driven by personal rewards, such as fun, purpose, curiosity, self-expression and passion.
FINALLY GEN Z GET TO HAVE THE NEXT GEN UX IN SURVEYS
Why Gen Z love ThisThat
We’ve made the worlds first fun surveying platform (wild we know).
ThisThat’s next Gen gamified mobile first UX is made for the ever curious, the opinionated and digitally savvy young audiences.
ThisThat is simple and fun. Respondents only ever have to decide between 2 options at a time eliminating voters fatigue. There are comment threads where they share opinions, spark debates and even tag friends.
They love the visual experience of video, images and GIFs and that their voice can be expressed effortlessly through reactions.
Respondents share surveys and can also save or follow a profile on ThisThat. True fans love being part of your decision making! Build an inquisitive and empowered community around your campaign.