TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency
Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...
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- May 20, 2021
- 6 min
The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing
Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...
- Apr 23, 2021
- 5 min
What brands need to know about mental health and marketing to Gen Z
Original Source: Adrienne Gaffney for Vogue Business Key Takeaways Gen Z customers, facing unprecedented stress levels, value mental...
- Apr 20, 2021
- 3 min
5 Things You Didn't Know About Gamifying Market Research
The gaming industry is bigger than the Film, TV and Music industries combined. Don’t you think it’s about time market research got in on...
- Apr 14, 2021
- 2 min
Panels are dead... ThisThat is social led
Using panels to recruit respondents, instead of social ads?! UGH! As if. That’s what we’d call a major mismatch. There’s a big ole gaping...
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