TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency
Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...
- Jun 4, 2021
- 3 min
Queer Identity Online: The Importance of TikTok and Other Media Platforms
Original Source: Medium Magazine TikTok has taken over the social media landscape by storm, as Gen Z-ers are rushing onto the platform to...
- May 26, 2021
- 2 min
How has TikTok Become the Number Two Platform for Influencer Marketing?
Original Source: Neve Fear-Smith: Talking Influence Sitting closely behind Instagram, TikTok has been surveyed as the second most popular...
- May 20, 2021
- 6 min
The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing
Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...
- May 14, 2021
- 3 min
Marketers, how well do you know your Gen Z consumers?
Original Source: Alex Gallagher: The Drum Marketing to Gen-Z can be a complex task. Even as marketers start unravelling the myths and...
- Apr 23, 2021
- 4 min
Data doesn’t tell you s•••. Insight does.
At ThisThat we’re pretty infamous for being no BS kindsa people. So, if you’re an influencer marketing agency and still using Brand...
- Apr 12, 2021
- 4 min
Brand Uplifts were stuck in the 90s.... until now
Brand Uplift methodologies are stuck in the 90s. And not in a fashionable cute way… They haven’t been adapted to influencer markets...