TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency
Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...
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- Jun 10, 2021
- 2 min
Gen Z and Millenials are Leading America's Economic Recovery
Original Source: Business Insider Millennials and Gen Z are going on a spending spree. They're also going back to work. The two...
- Jun 4, 2021
- 3 min
Why Gen Z Will Drive a 'Double Top Line'
Original Source: Brad Binegar - Ad Week We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering...
- Jun 2, 2021
- 4 min
How Social Media is Politicising Gen Z
Original Source: Medium Magazine Most young people today have faced criticism from the older generations regarding their use of the...
- May 26, 2021
- 2 min
How has TikTok Become the Number Two Platform for Influencer Marketing?
Original Source: Neve Fear-Smith: Talking Influence Sitting closely behind Instagram, TikTok has been surveyed as the second most popular...
- May 21, 2021
- 4 min
The Emotional Factors Motivating Gen Z and Millenial Consumers
Original Source: Nina Aghadjanian The tragic events of last year forced many brands to face the music: replace platitudes with meaningful...
- May 20, 2021
- 6 min
The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing
Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...
- May 14, 2021
- 3 min
Marketers, how well do you know your Gen Z consumers?
Original Source: Alex Gallagher: The Drum Marketing to Gen-Z can be a complex task. Even as marketers start unravelling the myths and...
- May 12, 2021
- 4 min
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands
Original Source: Daniel Langer Key Takeaways: While many brands are suffering, and some have had to take drastic measures like...
- May 10, 2021
- 2 min
Gen Z is Emerging As The Sustainability Generation
Original Source: Greg Petro - Forbes Major global events have a way of shaping the lifetime spending habits of the generations that come...
- May 7, 2021
- 3 min
Gen Z: The Ultimate Wellness Consumer
Original Source: Joe Vennare: Fitt Insider For years, millennials have left marketers and brands feeling perplexed. What do they want?...
- Apr 28, 2021
- 3 min
Key Insights On How Gen-Z Embraces Technology To Gain Trust In A Brand
Original Source: Bernhard Schroeder - Forbes Type the word “branding” into a Google search and you will get about 826,000,000 results....
- Apr 26, 2021
- 7 min
Gen Z craze that spells trouble for fast fashion
Original source: Sam Chambers - The Times Twentysomethings are buying and selling millions of pounds’ worth of ‘pre-loved’ clothes on...
- Apr 23, 2021
- 5 min
What brands need to know about mental health and marketing to Gen Z
Original Source: Adrienne Gaffney for Vogue Business Key Takeaways Gen Z customers, facing unprecedented stress levels, value mental...
- Apr 20, 2021
- 3 min
5 Things You Didn't Know About Gamifying Market Research
The gaming industry is bigger than the Film, TV and Music industries combined. Don’t you think it’s about time market research got in on...
- Apr 14, 2021
- 2 min
Panels are dead... ThisThat is social led
Using panels to recruit respondents, instead of social ads?! UGH! As if. That’s what we’d call a major mismatch. There’s a big ole gaping...
- Apr 12, 2021
- 4 min
Brand Uplifts were stuck in the 90s.... until now
Brand Uplift methodologies are stuck in the 90s. And not in a fashionable cute way… They haven’t been adapted to influencer markets...
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