Is your brand capitalising on content marketing post-pandemic?
Original source: The Drum The pandemic prompted a huge shift in consumer behaviour, with data from McKinsey suggesting that digital...
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- Jun 16, 2021
- 2 min
TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency
Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...
- Jun 10, 2021
- 2 min
Gen Z and Millenials are Leading America's Economic Recovery
Original Source: Business Insider Millennials and Gen Z are going on a spending spree. They're also going back to work. The two...
- Jun 4, 2021
- 3 min
Why Gen Z Will Drive a 'Double Top Line'
Original Source: Brad Binegar - Ad Week We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering...
- May 26, 2021
- 2 min
How has TikTok Become the Number Two Platform for Influencer Marketing?
Original Source: Neve Fear-Smith: Talking Influence Sitting closely behind Instagram, TikTok has been surveyed as the second most popular...
- May 21, 2021
- 4 min
The Emotional Factors Motivating Gen Z and Millenial Consumers
Original Source: Nina Aghadjanian The tragic events of last year forced many brands to face the music: replace platitudes with meaningful...
- May 20, 2021
- 6 min
The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing
Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...
- May 14, 2021
- 3 min
Marketers, how well do you know your Gen Z consumers?
Original Source: Alex Gallagher: The Drum Marketing to Gen-Z can be a complex task. Even as marketers start unravelling the myths and...
- May 12, 2021
- 4 min
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands
Original Source: Daniel Langer Key Takeaways: While many brands are suffering, and some have had to take drastic measures like...
- May 10, 2021
- 2 min
Gen Z is Emerging As The Sustainability Generation
Original Source: Greg Petro - Forbes Major global events have a way of shaping the lifetime spending habits of the generations that come...
- Apr 29, 2021
- 2 min
Niche audiences are kinda our thing
Spotify smooth jazz listeners. Charli D’Amelio fans, Vegans based in Canada, Ontario. We can help you find out just about anything, from...
- Apr 28, 2021
- 3 min
Key Insights On How Gen-Z Embraces Technology To Gain Trust In A Brand
Original Source: Bernhard Schroeder - Forbes Type the word “branding” into a Google search and you will get about 826,000,000 results....
- Apr 26, 2021
- 7 min
Gen Z craze that spells trouble for fast fashion
Original source: Sam Chambers - The Times Twentysomethings are buying and selling millions of pounds’ worth of ‘pre-loved’ clothes on...
- Apr 23, 2021
- 4 min
Data doesn’t tell you s•••. Insight does.
At ThisThat we’re pretty infamous for being no BS kindsa people. So, if you’re an influencer marketing agency and still using Brand...
- Apr 23, 2021
- 5 min
What brands need to know about mental health and marketing to Gen Z
Original Source: Adrienne Gaffney for Vogue Business Key Takeaways Gen Z customers, facing unprecedented stress levels, value mental...
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