Our Co-Founder Dom got the finger from Oatly's creative Director...
I got the finger from Oatly's Creative Director... About a month ago I criticised Oatly's "spam" campaign - a campaign that took Out of...
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- Jun 14, 2022
- 4 min
THISTHAT WIN GOLD (TWICE)
ThisThat wins Best Influencer Marketing Technology and Industry Choice of SaaS at the 2022 Influencer Marketing Awards. The two awards...
- May 13, 2022
- 3 min
Spring is in the air at ThisThat
ThisThat Beefs Up Leadership Team With New Managing Director. Exponential Growth Seen at the Company. Influencer Marketing Awards....
- Mar 23, 2022
- 3 min
Where can startups find funding?
Our first investor With our MVP in hand and some slow but steady traction on the user side, Dom and Max went in search for investment....
- Mar 16, 2022
- 3 min
Startup
In this first episode we wind the clocks back four years to the ideation stage at ThisThat and reminisce about our journey thereafter....
- Jul 5, 2021
- 2 min
Is your brand capitalising on content marketing post-pandemic?
Original source: The Drum The pandemic prompted a huge shift in consumer behaviour, with data from McKinsey suggesting that digital...
- Jun 24, 2021
- 5 min
A complex generation: how Gen Z live in the past but define the future
Original Source: The Drum Let’s set the scene. You look back at an old photo of you and your partner at the beach and smile, blissfully...
- Jun 16, 2021
- 2 min
TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency
Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...
- Jun 10, 2021
- 2 min
Gen Z and Millenials are Leading America's Economic Recovery
Original Source: Business Insider Millennials and Gen Z are going on a spending spree. They're also going back to work. The two...
- Jun 8, 2021
- 3 min
Etsy buys British fashion app Depop for $1.6bn in 'Gen Z' push
Original Source: Tim Bradshaw - Financial Times Handmade Goods marketplace looks to expand portfolio to younger consumers Etsy is...
- Jun 4, 2021
- 3 min
Why Gen Z Will Drive a 'Double Top Line'
Original Source: Brad Binegar - Ad Week We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering...
- Jun 4, 2021
- 3 min
Queer Identity Online: The Importance of TikTok and Other Media Platforms
Original Source: Medium Magazine TikTok has taken over the social media landscape by storm, as Gen Z-ers are rushing onto the platform to...
- Jun 2, 2021
- 4 min
How Social Media is Politicising Gen Z
Original Source: Medium Magazine Most young people today have faced criticism from the older generations regarding their use of the...
- May 26, 2021
- 2 min
How has TikTok Become the Number Two Platform for Influencer Marketing?
Original Source: Neve Fear-Smith: Talking Influence Sitting closely behind Instagram, TikTok has been surveyed as the second most popular...
- May 21, 2021
- 4 min
The Emotional Factors Motivating Gen Z and Millenial Consumers
Original Source: Nina Aghadjanian The tragic events of last year forced many brands to face the music: replace platitudes with meaningful...
- May 20, 2021
- 6 min
The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing
Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...
- May 14, 2021
- 3 min
Marketers, how well do you know your Gen Z consumers?
Original Source: Alex Gallagher: The Drum Marketing to Gen-Z can be a complex task. Even as marketers start unravelling the myths and...
- May 12, 2021
- 4 min
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands
Original Source: Daniel Langer Key Takeaways: While many brands are suffering, and some have had to take drastic measures like...
- May 10, 2021
- 2 min
Gen Z is Emerging As The Sustainability Generation
Original Source: Greg Petro - Forbes Major global events have a way of shaping the lifetime spending habits of the generations that come...
- May 7, 2021
- 3 min
Gen Z: The Ultimate Wellness Consumer
Original Source: Joe Vennare: Fitt Insider For years, millennials have left marketers and brands feeling perplexed. What do they want?...
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