6 days ago3 minInspirationSpring is in the air at ThisThatThisThat Beefs Up Leadership Team With New Managing Director. Exponential Growth Seen at the Company. Influencer Marketing Awards....
Mar 233 minInspirationWhere can startups find funding?Our first investor With our MVP in hand and some slow but steady traction on the user side, Dom and Max went in search for investment....
Mar 163 minInspirationStartupIn this first episode we wind the clocks back four years to the ideation stage at ThisThat and reminisce about our journey thereafter....
Jul 5, 20212 minInspirationIs your brand capitalising on content marketing post-pandemic?Original source: The Drum The pandemic prompted a huge shift in consumer behaviour, with data from McKinsey suggesting that digital...
Jun 24, 20215 minInspirationA complex generation: how Gen Z live in the past but define the future Original Source: The Drum Let’s set the scene. You look back at an old photo of you and your partner at the beach and smile, blissfully...
Jun 16, 20212 minInspirationTikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...
Jun 10, 20212 minInspirationGen Z and Millenials are Leading America's Economic Recovery Original Source: Business Insider Millennials and Gen Z are going on a spending spree. They're also going back to work. The two...
Jun 8, 20213 minInspirationEtsy buys British fashion app Depop for $1.6bn in 'Gen Z' pushOriginal Source: Tim Bradshaw - Financial Times Handmade Goods marketplace looks to expand portfolio to younger consumers Etsy is...
Jun 4, 20213 minInspirationWhy Gen Z Will Drive a 'Double Top Line'Original Source: Brad Binegar - Ad Week We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering...
Jun 4, 20213 minInspirationQueer Identity Online: The Importance of TikTok and Other Media Platforms Original Source: Medium Magazine TikTok has taken over the social media landscape by storm, as Gen Z-ers are rushing onto the platform to...
Jun 2, 20214 minInspirationHow Social Media is Politicising Gen ZOriginal Source: Medium Magazine Most young people today have faced criticism from the older generations regarding their use of the...
May 26, 20212 minInspirationHow has TikTok Become the Number Two Platform for Influencer Marketing? Original Source: Neve Fear-Smith: Talking Influence Sitting closely behind Instagram, TikTok has been surveyed as the second most popular...
May 21, 20214 minInspirationThe Emotional Factors Motivating Gen Z and Millenial ConsumersOriginal Source: Nina Aghadjanian The tragic events of last year forced many brands to face the music: replace platitudes with meaningful...
May 20, 20216 minInspirationThe Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...
May 14, 20213 minInspirationMarketers, how well do you know your Gen Z consumers? Original Source: Alex Gallagher: The Drum Marketing to Gen-Z can be a complex task. Even as marketers start unravelling the myths and...
May 12, 20214 minInspirationWhy Focusing on Gen Z Is A Matter Of Survival For Luxury Brands Original Source: Daniel Langer Key Takeaways: While many brands are suffering, and some have had to take drastic measures like...
May 10, 20212 minInspirationGen Z is Emerging As The Sustainability GenerationOriginal Source: Greg Petro - Forbes Major global events have a way of shaping the lifetime spending habits of the generations that come...
May 7, 20213 minInspirationGen Z: The Ultimate Wellness Consumer Original Source: Joe Vennare: Fitt Insider For years, millennials have left marketers and brands feeling perplexed. What do they want?...
Apr 28, 20213 minInspirationKey Insights On How Gen-Z Embraces Technology To Gain Trust In A Brand Original Source: Bernhard Schroeder - Forbes Type the word “branding” into a Google search and you will get about 826,000,000 results....
Apr 26, 20217 minInspirationGen Z craze that spells trouble for fast fashion Original source: Sam Chambers - The Times Twentysomethings are buying and selling millions of pounds’ worth of ‘pre-loved’ clothes on...