Original source: The Drum The pandemic prompted a huge shift in consumer behaviour, with data from McKinsey suggesting that digital...

Original Source: The Drum Let’s set the scene. You look back at an old photo of you and your partner at the beach and smile, blissfully...

Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...

Original Source: Business Insider Millennials and Gen Z are going on a spending spree. They're also going back to work. The two...

Original Source: Tim Bradshaw - Financial Times Handmade Goods marketplace looks to expand portfolio to younger consumers Etsy is...

Original Source: Brad Binegar - Ad Week We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering...

Original Source: Medium Magazine TikTok has taken over the social media landscape by storm, as Gen Z-ers are rushing onto the platform to...

Original Source: Medium Magazine Most young people today have faced criticism from the older generations regarding their use of the...

Original Source: Neve Fear-Smith: Talking Influence Sitting closely behind Instagram, TikTok has been surveyed as the second most popular...

Original Source: Nina Aghadjanian The tragic events of last year forced many brands to face the music: replace platitudes with meaningful...

Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...

Original Source: Alex Gallagher: The Drum Marketing to Gen-Z can be a complex task. Even as marketers start unravelling the myths and...

Original Source: Daniel Langer Key Takeaways: While many brands are suffering, and some have had to take drastic measures like...

Original Source: Greg Petro - Forbes Major global events have a way of shaping the lifetime spending habits of the generations that come...

Original Source: Joe Vennare: Fitt Insider For years, millennials have left marketers and brands feeling perplexed. What do they want?...

Original Source: Bernhard Schroeder - Forbes Type the word “branding” into a Google search and you will get about 826,000,000 results....

Original source: Sam Chambers - The Times Twentysomethings are buying and selling millions of pounds’ worth of ‘pre-loved’ clothes on...

Original source: Ryan Faughnder - Los Angeles Time If you’re a parent gathering your teenage kids in the living room to watch “The Falcon...

Original Source: Adrienne Gaffney for Vogue Business Key Takeaways Gen Z customers, facing unprecedented stress levels, value mental...

The gaming industry is bigger than the Film, TV and Music industries combined. Don’t you think it’s about time market research got in on...