Our Story
Let’s set the scene. Summer 2017, Edinburgh, Scotland. Dom and Max are inundated with friends asking them to fill out dull dissertation surveys. Aware of the powerful role that market research plays in our society, and its inability to engage all walks of life Dom and Max set off on a mission to make surveys fun - a tall order! A few weeks later the founders had hacked together a Tinder lookalike for voting - This or That. And so the ThisThat revolution began.
Fast forward 2 years, 40+ app iterations, and 2 break-ups, we built the world’s first fun survey platform and got accepted onto Europe’s leading accelerator program - APX in Berlin. Jump forward another two crazy years, a global pandemic and here we are both legitimising and elevating the influencer marketing industry while working with the leading agencies and brands globally.
Our Values
ThisThat is for the ever curious, the strategists, the creatives, the rebels, the storytellers, and the nerds. If you like deconstructing the status quo and re-building new and improved solutions, you’re in the right place.
fun
We made surveys fun. Now we're making market research fun. People enjoy working with us - ask any of our clients!
no bullsh*t
We’re all about transparency. We tell you how it is no matter what the results.
educational
Take research into your own hands with our tech and training. We like to empower and make things simple.
innovative
If you’re always asking why, or challenging the status quo, you are like us.
humanising data
For insight to break through a data rich world, you’ve got to anchor it in the human. We open the doors of surveying to the world and drive decision making with storytelling.
effortless
Easy workflows and easy analysis. Long gone are the days where data can only be interpreted by data scientists.
Sit back, relax
& Have a listen
Have a listen to ThisThat’s Co-Founder, Max discuss the need for Insight in the Influencer Marketing space and how ThisThat engages social media native audiences with our fun surveying platform on Scott Guthrie’s Influencer Marketing Lab.
PRESS
Legitimise
We built trustworthy influencer marketing measurement for all stages of the marketing funnel
Enable
We’re placing our tech and know-how into the hands of those who run campaigns
Empower
We’re empowering an industry to feel confident in the art of research
Elevate
Together we’ll take influencer marketing to new heights
Our mission
Voices aren’t heard and people are misunderstood. We’re changing who answers questions, how they answer questions and in doing so, we’re connecting brands with their target audiences.
